Photo postcards used to only be in black and white. While black and white is all well and good, postcard publishers quickly wanted to add a little color to their offerings.
Did you know that some companies specialized in colorizing postcards? Before cards were actually printed in color, greeting cards and postcards were sent off even to different countries to brighten the cards with exotic colors. This started with holidays like Christmas and Easter, but soon grew into a year-round practice.
The first colorizing started in Leith, Germany with a business called Lundy. Lundy started printing business messages in color.
The first color postcards emerged starting in 1893, more than 20 years after the first postcard was published. Soon the color caught on, and everybody wanted color in their postcards! That set the ball rolling for a lucrative color postcard business, making postcards more in-demand than ever before.
Often, publishers sent photographs to India or Italy to be colored. Their exciting colors stood out to consumers. The brighter the colors, the better.