Have you seen a Penny with a sticker on one side?
In 1935, R. Stanton Avery invented self adhesive labels and sticker advertising began. A couple of decades later, affixing advertising stickers to U.S. coins came into its heyday. Like their predecessor trade tokens, stickered coins were not exclusively made for business advertisement. Some employers paid employees with them in an effort to demonstrate how vital they were to the local economy. Some were used as premiums, prizes, campaign handouts or commemorated a special occasion such as a town’s anniversary.
MacDougall’s Stickered Lincoln Penny, Seattle, WA
“SPM Small Profit Margin” Saves your pennies
MacDougall’s department store operated on the SE corner of 2nd & Pike in downtown Seattle from 1908 to the 1960’s. It was the smallest of downtown Seattle’s major department stores. According to historian Clark Humphrey, this department store was the first to make the transition from gaslight to electricity in Seattle along with being the first with a passenger elevator to take customers to one of its five floors. The five-story building located at 2nd Avenue and Pike Street, had the wide Chicago windows and steel framing of the most modern department stores of the early 1900s. Demolished 1971 to make way for a parking lot.
Campaign Stickered Lincoln Penny, Rockwall, TX
“All for Hall from Rockwall” Lt. Governor
Politician Ralph Hall, lead an interesting life. At 12, while working in a local pharmacy, he sold two cartons of Old Golds, two Coca-Colas and all the newspapers they had to Bonnie and Clyde. After flying Hellcat fighter aircraft during World War II, he served in the U.S. Senate 1980-2014, switching parties in 2004 from Democrat to Republican. At the age of 91 Hall lost his seat in Texas’s 4th congressional district. There is an airport, man-made lake and an expressway named after him in Rockwall, TX. Hall would frequently chat with constituents or hand out pennies bearing his name. When the aides tried to scrap the penny giveaway program they got an earful from the public.
The Gay Dolphin Stickered Lincoln Penny, Myrtle Beach, SC
I was at the Gay Dolphin Myrtle Beach S.C.
First opened in 1946 The Gay Dolphin Gift Cove is a beachside souvenir emporium stuffed with over 70,000 items. It first opened in 1946 (when “gay” simply meant “happy” to the owners when devising their whimsical, nautical name), and claims to be the “nation’s largest” gift emporium. The roughly 30,000 square feet is like a maze, even selling an “I Got Lost in the Gay Dolphin” tee shirt. Exploring the wares leads to encounters with pirates, yeti, velociraptor, mermaids, alligator heads, seashells and of courses, dolphins. Few stickered pennies can be found with original sticker advertisement on them.