Jenny Nystrom was a talented artist who illustrated many greeting cards and postcards. She is best known for her implementation of the tomte on Christmas cards and magazines.
The tomte is a Scandinavian mythological creature similar to a gnome, but it is also considered a version of Santa Claus. Nystrom played a part in that: thanks to her use of the tomte on Christmas paraphernalia, she created its association of Santa Claus with Scandinavian gnomes.
Nystrom had an impressive career. She was born in 1854 in Kalmar, Sweden. At eleven years old she started studying at a Gothenburg art school; she was a good student, and eight years later the Royal Swedish Academy of Arts accepted her. She studied there for eight years.
After all these years of studying, Nystrom was a pro. She used her business savvy to catch on to the booming postcard business of the late 19th century. This is where the tomte came in. The creature became quite popular in Nystrom’s art and was one of her favorite subjects.
But Nystrom was not done growing her career. Paris was calling her name, and she would answer. With her painting “Gustavus Vasa as a Child before King Hans”, she won the esteemed Royal Medal along with 2000 Swedish crowns. With this achievement, she was able to follow her dream to move to Paris. After much hard work, she finally reached a lifelong dream: having an exhibit of her work in the famous Paris Salon with her self portrait done with oil.